Last Minute Steamboat Race Prep

Quick! There's still time to stop by WHY Louisville and pick up a Steamboat tee for Mom and the kids before The Battle of the Belles! The boat boards at 4:45, though, so you better make like the Belle herself and be quick about it.

What better way to cheer on the home team than with a curiously soft tri-blend American Apparel tee with a bubbly, happy steamboat drifting lazily down the river? And if you happen to miss the race, you can always re-enact it. Just grab a steamboat shirt for you and a friend, head down to Riverfront Park, and start jogging.

Horseshoes from Head to Waist

It's not a bad idea to wrap yourself in some good luck charms before the big race on Saturday. Sure, the odds on your horse might be 99-1, but imagine the payoff! And those figures don't take into account the fact that you're wearing dozens of lucky horseshoes. You've got about 100 of them on your American Apparel tri-blend Horseshoe V-neck tee, and one beautifully crafted sterling silver horseshoe on your Lucky Horse necklace.

The bookmakers won't know what hit 'em!

Derby City Icons by Bill Green

Did you know there's a tiny mullet hidden in the Derby City Icons shirt designed by Bill Green? With men's and women's sizes available, you and the misses can don your Icons shirts and go mullet hunting together. How romantic.

Horse #2 Takes the Roses!

You could cut the tension with a knife! Watch as The Pink One trots her way into the finish line in our new electronic Desktop Derby Game.

One Mint Julep Ladies' Tee

Not only is it a classic tune made famous by Mr. Raymond Charles, "One Mint Julep" is a great thing to wear on your T-shirt if you're placing your order at the bar and you're pressed for time. Printed on soft 100% cotton American Apparel ladies' tees.

Flasks and Shots Belong Together

WHY Louisville provides the Fleur-de-Lis and Lincoln shot glasses and Fleur-de-Lis flasks. You'll have to provide your own stuff to put in them. (Luckily we're wedged between two of Bardstown Road's favorite liquor stores.)

Duuurrrrrbbbaaaaaayyyyyyy (*bUrp*)

Time to head on down to Thundar! Let's run through the check list and make sure I have everything I need:

• Warm cans of Circle K's cheapest beer: check
• A cassette single of Sammy Hagar's timeless protest anthem "I Can't Drive 55": check
• Economy pack of military grade fog horns: check
• Giant horse costume: ...

Oh, crap! I forgot the horse costume! There's no WAY Caufield's is gonna have any left on such short notice. Jeez, I'll look like such a FOOL down there wearing nothing but people clothes. I mean, maybe if I had a T-shirt with a picture of me drinking beer and wearing a giant horse costume while yelling "DDUUURRRBBBAAAYYYY", all my horse costumed buddies would at least be able to appreciate the subtle irony.

Better stop by WHY Louisville--chances are they have a T-shirt like that.

You did it!

After year upon grueling year of dedication and exhaustive training, you've finally made it! You've laughed in the face of adversity; you've made little work of the obstacles in your path. Your struggle and sacrifice have payed off now that you're standing atop a world class thoroughbred, jockey whip in hand, waiting anxiously for the starting gate to swing wide as the most important minute-and-a-half of your life lay before you...

Oh, you've never been a jockey in the Kentucky Derby? Seriously, why'd you let us go on and on with all that Eye of the Tiger crap? You could have said something. Oh, well. You're still a champion in our eyes. Here's a T-shirt!

Prepare Your Neck for Derby Season

With Thunder Over Louisville still a few days away, we thought you might want to start gearing up for the Derby with something a little subtle. You wouldn't want to start wearing a full-on jockey uniform before the fireworks have even started, would you? How about wearing a real pretty sterling silver Lucky Horse Necklace instead.

Oh, I see. Not quite whimsical enough for you? Bam! Sterling silver Pegasus Necklace! Dripping with whimsy.

Kathleen Lolley Mechanical Owl T-shirt

The art of Kathleen Lolley isn't just for oil paintings and CD jackets. It also looks mighty fine on a T-shirt! Especially a soft American Apparel tri-blend V-neck T-shirt like this one. Superfans can even wear the Mechanical Owl V-neck to the opening of Kathleen Lolley's "Owl vs. Crow" solo show tomorrow at WHY Louisville.

Kathleen Lolley Prints

WHY Louisville is so pumped about "Owl vs. Crow", a solo art exhibit by Louisville's own Kathleen Lolley being hosted right here at 1583 Bardstown Road. The show will run from April 9 to May 9 and we're having an opening reception at 6:00pm on Friday, April 9. You're PERSONALLY invited to swing by the store and check out Kathleen's new, original work.

Not familiar with the work of Kathleen Lolley? Well, we happen to sell a bunch of her prints! Check out how awesome this stuff is:

• Left to Right:


• "Sea Owl"
• "Nice to Meet You"
• "Ocean Adventure"
• "Moon Ritual"
• "Little Podlings"
• "Gypsy Countess"
• "Bathing Beauty"
• "Surprise Friends"
• "Better Together"

Wayfarer, Chloe, and Bridget Sunglasses are back!

Wearing a pair of Wayfarers is like wearing the entire decade of the 1980s on your face. You instantly become Tom Cruise in Risky Business. You embody Don Henley's "Boys of Summer". Perhaps you'll wear your sunglasses at night. No matter how you choose to live in the past, you'll have a variety of color options in which to do it. And wayfarers with color block lenses are also available; what better way to bring the 1980s to your next bass fishing trip?

If Corey Feldman isn't really your cup of New Coke, we've also got a wide selection of color combinations in Chloe and Bridget style sunglasses to choose from. Heck! Sunglasses are only $12, so why not shade your face in all three styles? It's only gonna get brighter out there, you know.

WHY Louisville (2.0) Turns 1!

Happy birthday, 1583 Bardstown Road! Though we've been catering to the city's insatiable appetite for Fleur-de-Lis since 2005, WHY Louisville opened the doors to its current location in April 2009. A special thanks to all of our customers for supporting us this past year.

Care to take a stroll down Memory Boulevard? Check out some photo essays on the before, during, and after phases of our little move down the street.