WHY Louisville
Don’t mistake this tiny store’s name with a Derby City identity crisis (the WHY stands for the catch-all category “What Have You”), because the shelves are stocked with modern, sometimes retro-kitschy, Louisville-proud products. T-shirts from local graphic designers; posters, stickers, and merchandise from the annual Lebowski Fest; constant riffs on the city’s symbol (fleur-de-lis) and its area code (502). 1583 Bardstown Rd.; whylouisville.com
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