New Hoodies and Jackets at WHY Louisville!

Fall is officially here, and WHY Louisville is happy to arm you against its harshest winds and grayest skies. Defy the elements while simultaneously declaring your love for Louisville in our new line of hoodies and jackets.


Pop your collar with confidence, knowing you'll stay both warm and stylish in this navy blue track jacket featuring our classic circled fleur de lis emblem and printed on a 100% combed cotton American Apparel Track Jacket.



You, too, can look as Fall Savy as WHY Louisville's own Hunky Brucester when you stop by and pick up an ash gray Fleur de Lis Zip Hoodie. It features the circled fleur de lis and is printed on a 50/50 American Apparel Zip hoodie (which, like all American Apparel garments, happened to be manufactured in these very United States).



If you're like Ashley here, you want to stay warm, fashionable, AND show a little color while you're at it. Our Fleur de Lis Zip Hoodie is also available in red!

As always, you can pick up your brand new hoodie or jacket from our brick-and-mortar digs (1583 Bardstown Road) or shop online at our Web store.

New Designs by Skeleton Royal

Louisville's own Skeleton Royal has been hard at work on some new designs, available exclusively at WHY Louisville! Feast your eyes upon these gems, then head over to our new Web store and toss 'em in the cart.

Camp Kentucky -- Where the children learn to properly handle twigs.

Show Your Books Some Love -- Those books need love too, y'all.

Primpin' Ain't Easy (Mens) -- Little known fact: this is what Big Daddy Kane meant to say.

Primpin' Ain't Easy (Ladies) -- Primpin' gets no easier for the ladies.

The Kids Are Alright, alright!

Congratulations to all of the kids who entered WHY Louisville's first ever Kids Are Alright T-shirt Design Contest. All of their drawings will be on display in the WHY Louisville window for the month of September!


1st Place (tie):

"Tobin Monster" available on tri-blend unisex shirt
by Tobin Kreft

Age 6

"Louisville Weather" available on kids shirt

by Ella Stillwagon
Age 4

2nd Place:

"I am Horse"

by Abe Stoess
Age 10


2nd & 3rd Place Winnders: Luke & Abe Stoess

3rd Place:

"Cardinal"
by Luke Stoess
Age 7

First place designs are now WHY Louisville t-shirts and are available in the store and online. First place also received 5 free shirts, a $50 shopping spree and art supplies. All finalists received art supplies, including The Indie Rock Coloring Book, Ed Emberly's Drawing Book, Food Coloring Book, Facebox Stencil Set, Big Pencils for Little Hands & a wooden folding ruler. All available in the store or at WHYLouisville.com.

A Better Way To Shop: shop.whylouisville.com

Hey, Dapper Dan! Check out WHY Louisville's all-new and all-improved Web store! Now with even MORE of the delicious gifts, souvenirs, and curiosities you've grown to adore from our brick-and-mortar digs. And please feel free to let us know about your experience with the new store. Like a bouncing new baby, it may have some kinks to be worked out.